Best Western: The World's Largest Hotel Chain
62022
Best Western® Hotels & Resorts opens its first ever corporate-owned hotel, the Vīb Hotel by Best Western Phoenix-Tempe. Best Western also advances its work in sustainability by partnering with the Sustainable Hospitality Alliance, a group of hospitality industry leaders and major hotel companies joining together to combat the global challenges affecting our planet and its people.
2021
Best Western marks its 75th anniversary with a year of celebrations. Best Western General Counsel Larry Cuculic takes the helm as the company’s new President and CEO.
2020
Best Western Hotels & Resorts leads the industry with its response to the COVID-19 crisis by launching several initiatives to protect its guests and its hoteliers. A few of these initiatives include the brand’s industry-leading We Care Clean program; a support package for front line workers; elite status protection for BWR members; and unprecedented measures that afforded its hotel owners (members) much-needed financial relief during a time of immense challenge.
2019
Best Western announces the acquisition of renowned global hotel brand WorldHotels® representing a collection of approximately 300 unique and special hotels and resorts in premier destinations around the world. The acquisition enhances Best Western’s portfolio of offerings to include the upper upscale and luxury segments. Best Western also expanded its SureStay Hotels® offerings by launching SureStay StudioSM, a premium-economy extended stay option.
2018
Best Western introduced the year-long Today’s Best Western campaign, giving travelers a look “Behind the Brands,” diving into each of its hotel offerings. The brand also celebrated BWR’s 30th anniversary, launched two new brands - Sadie® and Aiden®, and opened the first ever Vib® and GLo® hotels in the U.S.
2017
Best Western adds company's eleventh brand, BW Signature Collection® by Best Western.
2016
Best Western celebrates its 70th anniversary and introduces SureStay Hotels®.
2015
Best Western announces new master brand logo. The new Best Western Hotels & Resorts masterbrand logo pulls through the company’s current blue color, updated with a modern hue and uses the distinctive hand drawn lettering which was created to be contemporary, friendly and memorable. This logo will clearly define that Best Western is a company of hotels and resorts across the globe with brands that meet the needs of today's travelers.
Best Western announces new design for the Best Western hotel brand logo which utilizes the hand drawn lettering, which is familiar and personable and pulls through the company's updated blue color. The centerpiece globe comes to life through the use of special effects such as gradient, highlighting and a 3-D treatment. These effects will be distinctive within the hotel industry which traditionally uses two-dimensional logos.
Best Western announces new design for the Best Western Plus® logo which picks up on the brand's traditional use of red, incorporates the signature lettering and draws more emphasis to the word "Plus" using a contemporary tapered line. The diamond shape, inspired by the shape of a mobile app, distinguishes it from the Best Western hotel brand logo by giving it a more premium look within the upper midscale segment.
Best Western announces new design for the Best Western Premier® logo using a classic yet contemporary font along with unique design elements to exude elegance and style. The BWP monogram brings an iconic expression with its multi-dimensional elliptical shape. The Premier word mark uses customized lettering and is accentuated with a tapered line and ties it to the Best Western masterbrand.
Best Western announces GLō®, a broad-midscale boutique concept designed for secondary, suburban and highway markets. GLō is a broad-midscale new construction brand that offers a hip, boutique-style experience for savvy travelers who expect the best in value, design and comfort.
2014
Best Western announces Vīb®, an urban boutique concept focused on style, technology and engagement, and BW Premier Collection®, a soft brand of carefully selected, high-quality hotels in global primary markets.
2012
Best Western introduces advanced cleaning technologies at its North American properties, becoming the first hotel brand to empower housekeeping staff to set a new standard for guest care through the use of UV wands, black lights and clean remotes.
2011
Best Western celebrates its 65th birthday introducing Best Western®, Best Western Plus® and Best Western Premier® descriptors to the North American market. The World's Biggest Hotel Family tagline is introduced in the United States and Canada.
2010
Best Western passes ballot approving three descriptors - Best Western®, Best Western Plus® and Best Western Premier®.