He STOPPED charging money, then he got RICH.
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Today we explore how one person turned a dull job into a goldmine by offering free lawn mowing services, leveraging the psychology of "Oddly Satisfying" content and the allure of watching timelapse transformations. Spencer B, of SB Mowing, capitalizes on this by tapping into basic human psychology to create a sense of accomplishment for his viewers. His strategy is simple: offer free services for untidy lawns, ensuring a constant flow of engaging content and lucrative ad revenue. We analyze how Spencer B has differentiated himself from his competitors, and what lessons can be learned by all up-and-coming youtubers.
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SOURCES:
Prof. Robert Colombo about Oddly Satisfying:
https://www.lemonade.com/blog/oddly-satisfying-videos-instagram-reddit/
Study on Warmth and Competence:
https://pubmed.ncbi.nlm.nih.gov/17188552/
Study on Mirror neurons:
https://pubmed.ncbi.nlm.nih.gov/15217330/
SB Mowing:
https://www.youtube.com/@SBMowingShorts
Tim the Lawn Mower Man:
https://www.youtube.com/@timthelawnmowerman
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MUSIC:
"Delusional (Instrumental)" by Spring Gang
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#lawnmowing #youtube #algorithm
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