Lame to Lit: The PBR 180 Year Makeover
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Published on ● Video Link: https://www.youtube.com/watch?v=nXoBBWaPPi8
2I wanted to briefly talk about what I find impressive about the production and makeover Pabst Brewing had in the last century and a half. Hope you enjoy and until next time!
Sources:
https://thechallengerproject.com/blog/2020/pabst-blue-ribbon-case-study-marketing-interview
https://shoutoutcolorado.com/meet-stephen-nilsen-vice-president-of-cult-indoctrination-liquid-death/
https://thechallengerproject.com/blog/2022/steve-nilsen-liquid-death-interview
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Pabst
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