Prototype 2 - Whip Hammer
19Covent Garden, which often plays host to family-friendly entertainment, revealed a darker side last night as audiences were witness to the world's first ever over-18 live outdoor advertisement to celebrate the launch of new video game, PROTOTYPE 2. So explicit was the ad, that it was shown post-watershed to avoid a younger audience.
The live ad -- inspired by PROTOTYPE 2 -- featured actors playing the parts of the game's new protagonist Sgt. James Heller and his nemesis Alex Mercer, as well as Blackwatch military and the disease-ridden Infected. Action from the game, including a gruesome and bloody confrontation between Heller and Mercer, was considered unsuitable viewing for those below the age of 18 for fear of causing upset or distress.
A first of its kind, fans were also offered the opportunity to choose the finale to the ad through a voting mechanic that closed just hours before the action went live. The dramatic close saw Mercer triumph over Sgt. Heller in an intense showdown.
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Prototype 2 Statistics For Gamehelper
Currently, Gamehelper has 1,739,035 views for Prototype 2 across 24 videos. Less than an hour worth of Prototype 2 videos were uploaded to his channel, making up less than 0.44% of the total overall content on Gamehelper's YouTube channel.