Running a business and saving the world | VPRO Documentary
166The classic business structure, where a company aims to maximize its profits for their shareholders, is under fire. Entrepreneurs are increasingly opting for alternative business structures, where shareholders play a different role, and short-term thinking is a thing of the past. Can they bring out the best in people while maintaining profits?
Shareholder capitalism - the business model focused on short term profits and shareholder value maximization – is under increasingly scrutiny in recent years. And right now, The Covid-19 crisis sparked outrage when profit machines like Booking.com, Lufthansa and other listed companies turned to the government for financial support after having spent all their profits on dividends and share buybacks.
Are there alternatives to the shareholder driven company? A growing group of entrepreneurs is experimenting with new models that benefit society beyond the short-term. They believe that companies should make a positive contribution to society and the planet. The company's social and sustainable mission should be central, not maximum economic gain. In this episode, we look to the future of entrepreneurship.
Original title: Goed geld verdienen
September 20, 2020
Director: Martijn Kieft
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