The End of the Atari Lynx - RIP OLE PAL #atari #gameboy #switch

Channel:

Handheld Junkie

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Published on October 24, 2020 11:15:57 PM ● Video Link: https://www.youtube.com/watch?v=OACyWEp9HBQ

Game:

Klax (1990)

Duration: 8:46

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14

During 1990, the Lynx had moderate sales. In July 1991, Atari introduced the Lynx II with a new marketing campaign, new packaging, slightly improved hardware, better battery life and a new sleeker look. The new system (referred to within Atari as the "Lynx II") featured rubber hand grips and a clearer backlit color screen with a power save option (which turned off the LCD panel's backlighting). It also replaced the monaural headphone jack of the original Lynx with one wired for stereo. The new packaging made the Lynx available without any accessories, dropping the price to $99. Although sales improved, Nintendo still dominated the handheld market.

Decline
In 1993, Atari started shifting its focus away from the Lynx in order to prepare for the launch of the Jaguar; a few games were released during that time, including Battlezone 2000. Support for the Lynx would not be formally discontinued until 1995.

After the respective launches of the Sega Saturn and Sony PlayStation drastically caused the commercial failure of the Jaguar, Atari terminated all internal game and hardware development in late 1995 and, by early 1996, agreed to a reverse merger with JTS, Inc. which was completed on July 30, 1996.Finally, in 1998, JTS Corporation sold all of the Atari assets, including all rights to the Lynx, to Hasbro Interactive for $5 million


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The End of the Atari Lynx - RIP OLE PAL #atari #gameboy #switch

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