Branding Europe: a propaganda - VPRO documentary - 2015
Original titel: Branding Europe
The extent to which the IS caliphate seems to appeal to young Muslims, the strong Kremlin propaganda machine, and the unstoppable flow of migrants at the gates: Europe can feel the threat of it all breathing down its neck. There is an increasing urgency for Europe to restate its raison d'être. A clear and emotional story about what we are and what that is worth to us.
Brussels is taking the first steps. European money has been used to set up a centre that is to develop a counter-narrative in response to IS. At the same time, another think tank is busy deciphering and refuting the communications from Putin's propaganda machine. But what are our shared European standards and values? We travel to Estonia, where young students discuss European values and anxiously watch Putin delivered his war speeches in their backyard. We talk to a think tank of Islam students.
Originally broadcasted by VPRO in 2015.
© VPRO Backlight October 2015
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Credits:
Director: Sarah Sylbing
Research: Henneke Hagen
Producer: Jeroen Beumer
Commissioning editors: Marije Meerman/Doke Romeijn
English, French and Spanish subtitles: Ericsson.
French and Spanish subtitles are co-funded by European Union.