Capitalising happiness - VPRO documentary - 2015
299Trust, openness, and love are terms that will make any manager shiver. Yet, they have made Brazilian top entrepreneur Ricardo Semler immensely rich. He built a world empire based on the simple question: What would really make my employees happy? He wrote a book on the subject – ‘Maverick’ – an international bestseller, that was devoured in over 35 languages. Everyone wants to know what magic spell he has found to make so much money on happiness.
In this portrait Ricardo Semler shows us his world, and tells us his story: about a world not depending on hard factors like success and power, but a world that is driven by "soft" values like openness, trust, and love. He teaches us how to capitalise happiness.
Originally broadcasted by VPRO in 2015.
© VPRO Backlight April 2015
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Credits:
Director: Frank Wiering
Research: William de Bruijn
Producer: Jenny Borger
Commissioning editors: Marije Meerman, Doke Romeijn
English, French and Spanish subtitles: Ericsson.
French and Spanish subtitles are co-funded by European Union.