How did they get it so wrong?
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New concepts in football boots rarely work out, or at least don't make the impact that the brand might have hoped for. The idea of a laceless, kangaroo leather and knit hybrid upper sounds ridiculous, but Adidas made it work with the Copa 19 and 20+. They convinced consumers of their concept and set a bar that only they could top. Enter Copa Sense+, the first major redesign to a concept Adidas introduced, and at this point, a football boot that has fallen short of the mark.
In today's video we take a closer look at the new Superspectral pack colorway of the Adidas Copa Sense+ and talk about how Adidas got it so wrong! Perhaps an example of boot tech going too far, I go over what's good and what's not so good with the latest Copa. Have Adidas strayed too far away from what a football boot bearing the "Copa" name should be?
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