We were all so wrong about these
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The vast majority of consumers judge football boots on two things, features and looks. New tech is typically a major draw and an attractive colorway will typically go a long way in convincing consumers to try something new. Mizuno being one of those brands with a very dedicated following, unfortunately did not get the response they were hoping for when they launched the latest Rebula Cup, both because of the look and the seemingly "low-tech" approach of the boots. Many wrote it off almost immediately, but were we as consumers wrong?
In today's video we take a closer look at the MIJ Mizuno Rebula Cup in the latest Ignition Red colorway, a far better looking set of colors compared to what was available at launch, and an opportunity for a new perspective on what these are all about. No doubt the Rebula 3 that came before it was great, but was Mizuno really as wrong as we thought with their replacement? I talk about all of that and more, letting you know where I think teh Rebula Cup stands in the current offerings in the leather boot category.
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