Exposing The NEW Board Game Marketing FOMO Tactic

Channel:

Liege of Games

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10,400

Published on January 17, 2024 3:15:22 PM ● Video Link: https://www.youtube.com/watch?v=aG3JNhPSNB4

Duration: 20:39

4,594 views

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#LiegeOfGames #boardgames

Have you heard it or seen it? A new type of marketing FOMO that crowdfunding campaigns are starting to use. The pre-pre-exclusives.
Putting non-refundable money down BEFORE the campaign in order to get a discount of "something" during the campaign.

Something that's a non starter or something that's a more worrying potential trend of marketing psychology tricks to make you feel like you're missing out? I understand why businesses and publishers would really like this and from that standpoint, it can make some sense. But as a consumer? Not so cut and dry at all. Let's talk.

Thanks for watching!

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Time Stamp:
00:00 - “Exclusives”
02:00 - Prelaunch Deposit
03:17 - Where it’s coming from - “gurus”
05:00 - Marketing & Psychology
- One Step in the Door
09:19 - Not disparaging publishers, but how is this for consumers?
13:53- Eventual Slippery Slope Elsewhere?
16:05 - Am I Making Too Big of Deal of It?
17:31 - How Many Care?