Poor people are booming business - VPRO documentary - 2007
73Original title: The Last market.
Most of the world’s companies market their goods and services to the richest part of the world’s population. But an increasing number of these companies are realizing that they have neglected more than five billion consumers at the bottom of the income pyramid.
Almost all of the world’s companies aim for the richest part of the world’s population. This situation changed when in 2002 business guru C.K. Prahalad and Stuart Hart (Professor of Management at Cornell University) published a groundbreaking article called “The Bottom of the Pyramid.” The poor can be the source of innovation and the engine behind global trade and wealth. Don’t consider the poor as victims or as a burden, but as flexible and creative entrepreneurs and consumers.
Originally broadcasted by VPRO in 2007.
© VPRO Backlight June 2007
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Credits:
Director: Shuchen Tan and IJsbrand van Veelen
English, French and Spanish subtitles: Ericsson.
French and Spanish subtitles are co-funded by European Union.