Why You Must Pay Attention to Asetek SimSports with CEO André Eriksen | Traxion.GG Podcast
123In this episode of the Traxion.GG podcast, we are joined by André Eriksen, founder and CEO of Asetek group and therefore Asetek SimSports. Talk about making waves, the Danish company’s first product – the hydraulic Invicta sim racing pedals – shook the industry with its baking feedback, and here we discuss the company’s future plans for sim racing domination.
New wheels and wheel bases in a three-tiered range. Future Pagani-licenced products alongside a cockpit. Eriksen also recaps the company's history in liquid cooling and why it decided to bet big on sim racing.
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Full Pagani Asetek SimSports Pagani Huayra R Pedals review:https://youtu.be/DX4H5lbP-8k
Asetek SimSports showcases 27Nm sim racing wheel base and ecosystem: https://traxion.gg/asetek-simsports-showcases-27nm-sim-racing-wheel-base-and-ecosystem/
Kevin Magnussen is now an Asetek SimSports’ Brand Ambassador:https://traxion.gg/kevin-magnussen-is-now-asetek-simsports-brand-ambassador/
Follow Asetek SimSports:https://twitter.com/AsetekSimSports/https://www.asetek.com/simsports/https://www.youtube.com/channel/UCIn-ILfb4I5x-_2GV2zIiyg
Listen on Spotify: https://open.spotify.com/show/7bppKyRA5gqLz69DH14Tqc?si=59b9d70d85224c3d
Listen on Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-traxion-podcast-racing-video-games-esports-and/id1552698293
00:00 Introduction
01:36 The history of Asetek
04:10 Why sim racing?
06:27 The formulation of Asetek SimSports
08:09 Invicta pedal genesis
11:13 Motorsport philosophy
13:10 Mid-range pedal quality
13:42 Entry-level pedal announcement
13:58 Pedal upgrade path
16:09 Pagani relationship
20:07 Intent and future Pagani products
21:49 Kevin Magnussen relationship
23:55 F1-style feedback system
25:19 Asetek SimSports wheel bases, Simucube IP
27:30 New quick release system
28:35 Non-exclusive quick release
29:19 Three tiered-range
30:48 B2B quick release
33:19 Ecosystem and new rig
35:36 Sim racing industry
38:16 Goodbye
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